You are here today because your ancient ancestors cooperated to survive a brutal environment with life threatening predators. That herd mentality backfires when investing. Can you overcome your instincts to sell low and buy high with the rest of the crowd? Read a few paragraphs of Dale Buckner's book and you too can profit from the mistakes of others.

Dale Buckner doesn't purport to be intuitive about beating the market - just get in, he advises, stay diversified, and let the market do the work. It's a down-to-earth, common sense approach that minimizes volatility. But he is intuitive about the feelings that investors experience. He encourages clients to avoid going all in when the news is good and all out when it's bad.

Archie Richards
Author, "Understanding Exchange-traded Funds"

Too many times, we rely on our instincts or emotion when investing. Rarely is long-term success achieved using either approach. Dale puts our emotions and pursuits in perspective and does so with some very interesting historical stories and references. Matt Medeiros
President/CEO, The Institute of Wealth Management, LLC

As an investment advisor, I have been fascinated by my own emotions when making trades. Unlike most investing advice books, which ignore emotions. Buckner explains in detail about the evolution of our emotions, and how we need to manage them for successful investing. Highly recommended for how to manager yourself as well as giving good tips on investing. Michael Coleman

I enjoyed this book. I liked the way Buckner started it by telling us that we are created by God, and don't have design defects. Buckner goes on to look at primitive societies to give us an idea of why we behave the way we do. After that, it is a pretty basic guide to saving money and investing, but Buckner reminds us time and again that just because everyone is doing it (selling, buying, whatever) is no reason for us to do it. Rather, we need to make a plan and stick to it.
While I can't say there was anything earthshaking in this book, it was a good little pep talk on making a plan and sticking to it. While market cycles were discussed, there were no long technical explanations of how to predict them or beat them, just encouragement to stick with the plan.Ruth J